In today's cluttered and over-saturated marketplace it is increasing difficult for mainstream retailers to find a source of differentiation in their product offerings. For example, only a couple years ago it was challenging to immediately tell the difference between the merchandise carried at The Bay and Sears. Presently, The Bay has advanced far ahead its competitor in this regard, all thanks to the leadership of the charismatic Bonny Brooks. Now that Target is entering the market in about a month's time, the retailers will be summoned to the proverbial carpet of consumer scrutiny to explain why the consumer should by their product.
And it's not going to be easy to do. Not having entered the market yet, Target made some serious moves to ensure that its venture north of the border will not flop.
First, the past week was marked by the announcement that the iconic home turf brand Roots will be collaborating with Target on their affordable line of casual wear with the signature looks.
Second, Target established the Target Emerging Designer Award last year that is about to produce the first crop of talented winners. The award offers up-and-coming fashion designers the chance to win a $25,000
grant, a full page profile in ELLE Québec, and create an exclusive
collection that will be sold at Target stores across Québec in 2014.
What a strong start for Target. That's the way to go!
http://www.newswire.ca/en/story/1105251/target-announces-finalists-of-the-target-emerging-designer-award
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