Thursday, January 24, 2013

A little bit of pride for Lululemon

As you may know, last week /Jan 13-19/ was marked by the annual super bowl of the North American retail, the Big Show. As I was skimming through noteworthy articles from the show, I clicked on the article titled "A retail store trends trip around the world". It was about Wendy Liebmann's report on her global safari in search of innovation in retail store operations. Wendy Liebmann is a CEO, Founder and Chief Shopper of WSL Strategic Retail.
To my disappointment, I did not read anything new in the summary of her report. It mentioned a few well known trends, such as the fusion of high and low end retail. Collaboration between the Dover Street Market and Uniqlo was a supporting example of that trend. I remember reading an article in one of the major fashion magazines as far back as 3 years ago about the Dover Street Market. That article praised Rei Kawakubo's unique approach to running her store, merchandising being the vital part of that innovation.
What I took away from the summary of Wendy Liebmann's talk was the pride for Lululemon and the Canadian retail by association as it was mentioned as one of the most innovative retailers in the world, along side with Burbury, Dover Street Market, Uniqlo and Walgreen's. It’s not just a nice, clean or cool store shoppers want; they are looking for an experience.

Here's a short excerpt from the article:

"While Toronto’s Lululemon is a traditional brick-and-mortar, their stores are anything but traditional. It’s more than a fabulous fitness clothing store it’s a lifestyle store. lululemon is known for moving aside the clothing racks for yoga classes, building community with their shoppers"

The full article can be found at

http://blog.nrf.com/2013/01/16/retail-store-trends-trip-around-the-world/

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