This morning I want to share with you the blog post by Doug Stephens on the future of global retail. Doug's thoughts and ideas are, as always, super forward-thinking and innovative. In What If Retail Was Wrong, he talks about the future where the consumers are well-organized, group-conscious. They 'overthrow' the dictatorship of retailers and manufacturers by thinking up their own specific, measured and well-calculated deals and pitching them to the retailers and manufacturers. Group buying power organized with help of social networks is the enabler in this model. Consumer's desire to get the best deal is the driver.
It is without doubt that the traditional relationship between retailers and customers will change in the next 20 years. In the past, supply was the king. In the future, demand will take its place. We will not only be able to tell manufacturers what we want and at what price but also manufacture products in our homes, by-passing manufacturers altogether.
I'm excited about the future! Are you?
http://www.retailprophet.com/blog/social-media/what-if-retail-is-wrong/
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