Thursday, January 16, 2014

Price Intelligence - a big gun in Amazon's arsenal

Amazon.com makes more than 2.5 million price changes every day, compared with a little more than 50,000 total price changes made by brick-and-mortar retailers Walmart and Best Buy throughout November.

The extent of Amazon.com’s daily price changes is even more significant when compared with the number of daily price changes implemented by brick-and-mortar retailers Walmart and Best Buy. During November, Best Buy made a total of 52,956 price changes and Walmart a total of 54,633 price changes, highlighting the massive price advantage Amazon has over other retailers — and demonstrating why retailers need to monitor their online competitors’ prices every day to remain competitive on the market and avoid losing sales.

http://www.retailingtoday.com/article/amazon%E2%80%99s-quest-be-most-price-competitive-retailer-web

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