On December 12, the Pope Benedict XVI is going to connect with the faithful around the globe on Twitter, according to Bloomberg Business Week (http://www.businessweek.com/articles/2012-12-11/the-popes-social-media-guru-on-at-pontifexs-first-tweet).
I think that this fact is inspirational for the business that still resist the online revolution. If Pope is entering the grey zone of social media to reach out to his 'followers' ('customers') where they are, in a way adapting to cater to the lifestyle of the people, there is no reason your business should follow the suit.
So Twitter is a new place to preach.
It’s almost like the equivalent of the old marketplaces where Jesus went
to engage people. That’s where we have to be, with all of its
ambiguities and difficulties, because that’s where the people are.
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